The history of billboards – large street billboards – goes back a century. The first billboards appeared in the U.S. in the 1920s and were created, as a rule, by the owners themselves or their assistants. In our time, it is engaged special advertising agencies and they sometimes can come up with very interesting and […]
Along the highways and on the streets, there are always many colorful advertisements on billboards. The name “billboard” comes from the English word Billboard. To correctly use billboard and talk to the makers of advertising “as equals” need to have some information that will better understand the representatives of the industry and more accurately formulate […]
The poster design is subtle and capacitive art. It carries several functions at once – it is advertising, a partial visualization of the movie itself, a fleeting allusion to the plot of the cinematic work, and, of course, the artist’s high-quality graphic work. How to convey the content, surprise and impress, interest in watching a […]
We see posters everywhere: on the Internet, on TV every day, in the streets. They are mainly advertising and announcements of different events. What should a good poster look like? First of all, it should be informative. The message should be read instantly – and the task of the designer is to present the idea […]
In striving for generalization and expressiveness in the poster, the artist goes through three stages of work. The first is the search for a composition of elements expressing the idea of the poster, its image. This stage is characterized by a general, schematic or, as they say, sketchy definition of form. The second stage is […]
The purpose of the poster is to call and persuade. It should be businesslike, very clear and understandable. And since the life of the poster does not take place in exhibition halls with special lighting, but in the most random places – either in the rain, or in the sun – the poster should be […]
Posters have been known to mankind since ancient times. Posters (or rather, their forerunners, since these images cannot be fully correlated with the modern concept of a poster) first appeared in ancient Egypt. This was due to the slave system that prevailed at the time, and the fact that sometimes slaves were able to escape. […]
A poster is a large-format product that contains advertising information. A bright and large poster is noticeable from afar, which allows attracting the attention of potential customers and getting acquainted with the content of the poster to the maximum number of people. The functions of posters and billboards are similar, and the following types of […]