If you want to make sure your banner looks great, there are a lot of options out there — and it’s not always easy to know which one will work best for you! In this article, we hope we’ve given some tips on how to find the perfect style for your company’s brand so it can help bring in new customers while also keeping existing ones interested in what they see online every day. And Posters&Billboards covered some other things like fonts and color palettes that may not be obvious choices but have big impacts on the banner appearance.
These guidelines from Posters&Billboards will help digital artists make sure that any casino banner ad design project they undertake is successful.
1. Realize the Goals
There are two things to consider when deciding on your banner: first, what is the purpose? And second, who is going to see this banner? The purpose of a GW Casino banner was to call attention and make visitors click and register with the website. GW Casino has an image of an ancient Egyptian slot that is very popular with Australian players. We used dark blue and gold to show off the casino personality and core value, which is a customers’ satisfaction.
2. Banner Size Matters
It should be easy to read and understand at a glance — not only for people who are coming straight from search engines but also for those who have just begun reading text-based content online. Our banner for GW Casino has high resolution (1080 pixels wide); high contrast ratios between textures; sharp lines; bright colors with solid blacks.
3. Pick Colors
The colors we have chosen for GW banner design was consistent with all of the elements of the casino brand, including: website, social media, etc. The colors you pick should be bold enough to be seen easily by anyone who visits your website, but they shouldn’t overwhelm the site’s readership with too much information or noise.
4. Be Uncluttered
Utilize only one or two fonts. You don’t need more than that, and any more will clutter the design unnecessarily. Keep your font consistent with your brand image, website and audience demographics.
Fonts can also play into how well someone receives an ad if they’re looking at their phone while driving or walking down the street; font size is another factor worth considering when choosing fonts for banners because large amounts of text can cause eye strain when viewed from afar by drivers passing by in cars or pedestrians crossing streets nearby.
6. Balance, balance, balance
If we look at the rules of thirds or even odds, they tell us that important elements should appear close together on your banner and not too far apart from each other.
Similarly, designers have been using the “golden ratio” for centuries to create balance in their work. This can be represented by the Fibonacci numbers: 1/1 + 2/3 – 3/5 = 1 and then when you continue this pattern repeating it will give you 2, 3, 5 etc.
There are many other ways to use these rules but one thing is clear: if you want people to remember what your message is about then make sure it is clear and obvious through design so that people don’t need any extra information from another source before understanding what it means.
7. Font Style and Size: Select the Right One
If you need help picking out a perfect typeface, check out this list of best practices for web typography by The Web Designer Toolbox. For instance, if your brand has an entertainment focus or is targeting older people then think about using something more readable like Helvetica Neue or sans-serif: and make quotes straight.
8. Imagery: Pick Wisely
Image should fit into your overall branding. For instance, if you’re advertising a new slot launch, include an image of a sign that reads “New Pokie Here!” — that would help consumers to find novelties on your website and add to your brand’s credibility in the eyes of potential customers.
In addition to worrying about relevance when selecting images for casino banners or even buttons, make sure the size fits within the universal guidelines.
9. Be Creative
Exploit creative shapes to call attention to the casino, break up a large banner into smaller sections and convey a sense of fun and playfulness.
Key Takeaways
The most important thing to remember when designing a banner is that it should look and feel like it belongs on your website, not just in the background. If you want to use text, make sure it’s large enough so that people can read it easily. And if possible try not to use too much imagery either; keep things simple so they don’t get lost amid all the colors and shapes around them. The soft sell is a good way to attract new customers without alienating the ones you already have in your customer base. It’s also a great strategy for making your banner design more memorable and effective.